We build digital products
that move.
81MEDIA is a Stuttgart-based company that builds and operates digital platforms – with a passion for technology and thoughtful user experiences.
What we do
We develop and operate digital platforms that connect brands and retailers.
Platform development
We build scalable platforms that enable complex data flows between brands and retail partners.
Data availability
Our systems ensure that product data, availability and content reach wherever they are needed.
Operations & evolution
We operate our platforms long-term and continuously evolve them – close to the market and our partners.
The ecosystem for the outdoor, bike & sports industry – developed and operated by 81MEDIA. OUTTRA connects brands with their retail partners through data availability and data transparency.
Discover OUTTRABrands that trust us
A selection of the brands that use our platforms for data exchange and visibility.














Get in touch
Want to learn more about our platforms or collaborate with us? We look forward to hearing from you.